Tools: Adobe Illustrator
Below is just a handful of the logo designs I've created over the years. Each one is a mark that distills a brand down to its simplest, most essential form.
Summer State is a line of non-alcoholic sparkling beverages created by the makers of HOPWTR. I designed a bold mark that doubles as both a setting sun and the letter "S," along with a custom typeface to complete the identity, carrying the same relaxed, golden-hour energy the brand is named for.
The HiRoad wordmark logo plays on a double meaning: "Hi" sits slightly elevated above "Road," visually taking the high road, while also reading as a friendly, approachable "hi" or "hello". The letters are set in a dark blue-gray, grounded and trustworthy, with a lime green underline beneath "Road" that adds energy and warmth without losing that sense of credibility. The mark reflects HiRoad's mission to reward mindful, thoughtful decisions behind the wheel: confident and principled, but approachable rather than corporate.
The Chipotle Logo symbolizes the brand's Food With Integrity commitment to ethical sourcing and sustainability with clean, spiraling linework.
Unitedly is a nonprofit organization based in San Mateo County, California, established to ensure Asian families and communities have access to equitable opportunities and resources to thrive in the San Francisco Bay Area. I designed the wordmark, bold and approachable with a unique purple gradient, reflecting the warmth of the organization's mission.
Dry Creek Olive Company champions the heritage and resurgence of olive farming in Northern California and the Dry Creek Valley. I designed an emblem logo mark and a custom typeface with an aged look, grounded in the brand's sense of heritage and tradition.
Meadow Heights Elementary School needed a strong, spirited mark for their mascot. I designed an emblem-style logo featuring a mustang at its center, with the school's name lettered around the perimeter, giving it a classic, team-spirit feel.
Good Fortune Pirate Cruises needed an identity that felt adventurous and nautical. I created custom typography paired with an illustrated pirate ship in a matching style, each letter and shape carrying a distressed edge to evoke the weathered feel of an old ship.