Tools: Illustrator
Summer State is a line of non-alcoholic sparkling beverages created by the makers of HOPWTR. I designed a bold mark that doubles as both a setting sun and the letter "S," along with a custom typeface to complete the identity, carrying the same relaxed, golden-hour energy the brand is named for.
Unitedly is a nonprofit organization based in San Mateo County, California, established to ensure Asian families and communities have access to equitable opportunities and resources to thrive in the San Francisco Bay Area. I designed the wordmark, bold and approachable with a unique purple gradient, reflecting the warmth of the organization's mission.
The HiRoad wordmark logo plays on a double meaning: "Hi" sits slightly elevated above "Road," visually taking the high road, while also reading as a friendly, approachable "hi" or "hello". The letters are set in a dark blue-gray, grounded and trustworthy, with a lime green underline beneath "Road" that adds energy and warmth without losing that sense of credibility. The mark reflects HiRoad's mission to reward mindful, thoughtful decisions behind the wheel: confident and principled, but approachable rather than corporate.
Dry Creek Olive Company champions the heritage and resurgence of olive farming in Northern California and the Dry Creek Valley. I designed an emblem logo mark and a custom typeface with an aged look, grounded in the brand's sense of heritage and tradition.
The Chipotle Logo symbolizes the brand's Food With Integrity commitment to ethical sourcing and sustainability with clean, spiraling linework.
Meadow Heights Elementary School needed a strong, spirited mark for their mascot. I designed an emblem-style logo featuring a mustang at its center, with the school's name lettered around the perimeter, giving it a classic, team-spirit feel.
Good Fortune Pirate Cruises needed an identity that felt adventurous and nautical. I created custom typography paired with an illustrated pirate ship in a matching style, each letter and shape carrying a distressed edge to evoke the weathered feel of an old ship.