Tools: Adobe Illustrator / Figma / Procreate / Adobe Photoshop
HOPWTR’s brand was already established when the creative director tapped me to help expand it. Instead of pieces derived from templates, each design was a unique expression of the brand’s easy-going personality: a zodiac series featuring Finn (the retro-can mascot), holiday posts, paid social ads (often several new concepts a week), packaging illustrations, pins, patches, bandanas, affirmation cards, a cooler wrap, and end cap mockups.
I regularly cranked out paid social ad designs, sometimes several a week. In the three above, I doodled over the brand's photography to add flair and fun. The quick turnaround often kept the content feeling spontaneous and alive, while still staying true to HOPWTR's brand.
I illustrated Finn, HOPWTR’s retro-style can mascot, for pins handed out at Expo West and for a social series with all twelve zodiac signs, extending the brand's easy-going personality into a fun, recurring character people could look forward to seeing.
Swag and Events: HOPWTR pushed the creative boundaries for events and swag, and I designed a range of branded items, including patches, bandanas, affirmation cards, and other event items, each carrying the brand’s playful personality.
I designed a vector cooler wrap for HOPWTR featuring inspirational quotes and hand-drawn illustrations, bringing the brand's playful voice into a physical, real-world format.
Spiced Apple Packaging Illustration: For HOPWTR's spiced apple flavor, I created a full snowy illustration that was printed on both the box and the can, bringing a seasonal, cozy feeling to the packaging that matched the flavor itself.
Below are a few holiday social posts for HOPWTR, each bringing a different seasonal texture to the brand's playful style.
POG Flavor Illustration: I created a vibrant, textured vector illustration for HOPWTR's Passion Orange Guava (POG) flavor, bringing bold, tropical energy to the packaging.
