Tools: Illustrator, Figma, Procreate, and Photoshop
The brand mascot, Finn, in horoscope form.
Spiced Apple box & can layout/design by Vanessa Vellozzi
HOPWTR: Visual Design & Illustration
Below is a range of design work I did for HOPWTR. From Finn, the brand's mascot, to packaging illustration, social media assets, and a subscription purchase flow across desktop and mobile. Alongside a core flavor color palette, these pieces helped carry the brand's personality across both physical packaging and digital touchpoints.